PAPER WRAP DESIGN
Design a unique and showstopping paper wrap for Absolut, celebrating how travel makes the world a more open, diverse and inclusive place. Each wrap should be inspired by culture, landscape, cuisine, experiences etc.
Your design must be positive, fun and embrace making a bold statement that doesn’t get political, negative or heavy
When creating your design think about how we can:
Believe in the power of diversity and differences
Bring people of all horizons together and greet them with open arms
Spark connections
A Journey Finds Us
This is a colorful visual about energy, passion, diversity and inclusion. Different people coming from different backgrounds and cultures look for same inner harmony through their different journeys. The flowers are selected to symbolize countries. Five characters represent races and cultures. They are unique individuals while they are looking for the same thing. This journey makes them encounter with each other. The co-existence of them creates a special harmony.
Cosmos Playground
Traveling helps me cross the boundaries of imagination and enables me to have freedom to explore, learn and grow. This visual is a mixture of reality and fantasy as well as an integration of diversified landscapes. This cosmos playground magnetizes people of all horizons (the planets represent people) to join in this big party. From an audience’s perspective, you might be that pilot starting a journey full of fun, blend and joy. Are you ready to embrace the possibilities?