Carlsberg CQ Beer Hunan Scenery Label Series
2019 July, Carlsberg CQ Beer new label series released for Hunan region launch, regarding six distinguished and representative scenes of Hunan Province.
I was invited to design and illustrate six scenes including Zhangjiajie, Fenghuang ancient city. Considering branding color tone and regional culture, I select red and golden as key colors. The illustration style is close to Chinese ink and wash painting. Color contrast, detailed elements and lighting are focused on this series.