• Handowin HE

Carlsberg CQ Beer Hunan Scenery Label Series

2019 July, Carlsberg CQ Beer new label series released for Hunan region launch, regarding six distinguished and representative scenes of Hunan Province.

"醉美湖南”新包装共有6款,分别展现了张家界、岳麓书院、南岳衡山、桃花源、凤凰古城和零陵古城等六大湖南风景名胜。重庆啤酒独有的红色基调与湖南的“辣”文化高度契合。在传统中国水墨与现代工笔的勾勒下,一幅幅根据实景描绘出的写意画面色彩饱满、细节精致、明暗深浅交叠,瓶标图案更显“醉美”湖南神韵,也让啤酒瓶充满了艺术气息。" (ref:

I was invited to design and illustrate six scenes including Zhangjiajie, Fenghuang ancient city. Considering branding color tone and regional culture, I select red and golden as key colors. The illustration style is close to Chinese ink and wash painting. Color contrast, detailed elements and lighting are focused on this series.

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